Roc Nation and PUMA leveraged LGT Tags in their Mixtape Collection sneakers to provide their customers with exclusive access to unreleased content from Roc Nation artists. The three shoes in the collection are designed by Alexander-John and Emory Jones while Legitimate created the digital experience. The shoes are available from Puma.com, Foot Locker, and Champs Sports starting July 14, 2023.

Customers can scan the LGT Tag on the limited-edition sneakers to access the LGT Experience containing an exclusive mixtape, behind the scenes content, music videos, and a special documentary.

The Mixtape Digital Experience